We build your
SMART WEB™
Your new Digital Branch, staffed by an AI Specialist that greets your visitors and removes the friction on their way to the next step.
Meet your next AI Specialist
Each AI Specialist is trained for one key goal: filtering leads, closing sales, or booking appointments. We assess your business and integrate the exact option your Smart Web™ needs today.
Ava
Filters out the curious, identifies the ones who are serious, and saves their information so you never lose a contact
Elliot
Handles questions and objections, and guides the user straight to the product or service they need — removing friction and making the sale easier.
Noah
Books your appointments and follows up on them so people actually show up
Exclusive to your brand
Your next AI Specialist can be 100% exclusive: with its own face, name, and tone, trained only for your brand.
Ideas turned into digital experiences
We turn the vision of every person we work with into a unique, functional experience.
What we really excel at
We build digital solutions that precisely address what each person we work with actually needs. And it's an honor to bring their dreams and ideas to life.
Smart Web™
Your digital branch, staffed by an AI Specialist that guides every visitor toward conversion. One page, informational, or e-commerce: the structure changes, the AI Specialist always comes included.
Automations & Integrations
We connect your Smart Web™ (or your current site) with the tools you already use: CRM, calendar, payment gateway.
On your Smart Web™
New lead qualified by Ava
CRM
Contact added
and many more integrations, tailored to you
AI Specialist on your current site
Already have a site and don't want to rebuild it? We integrate an AI Specialist without touching your current design: one of ours, already trained and proven, or an exclusive one for your brand —with its own face, name, and tone— built from scratch.
+20
projects
+8
years of experience
+17
happy clients
A simple process, with us by your side
We keep everything clear from day one: you know what's happening and what's next at every stage.
Discovery
We talk about your business, your goals, and who you want your AI Specialist to attend to. This is where the foundation of the whole project is set.
Design & Training
We design your Smart Web™ to fit your needs and train your AI Specialist with Cognitive Training: we give it all your business information so it responds in your tone and follows your rules.
Development
We build your Digital Branch and connect your Specialist, testing every flow before showing it to you.
Launch & Support
We launch your Digital Branch and stay close with Smart Maintenance, so your Specialist keeps running without you having to think about the technology.
Kind words from those who have trusted our work
We share their experience, first-hand.
“I'm very grateful for Javsi's work. It's been a very positive experience, always with a professional, patient attitude, and open to hearing my ideas. She's accompanied me through the whole process with creativity and commitment, making sure my site truly reflects the essence of my project.”
Maria Emilia Villarreal Garza
July 2026
“I had an excellent experience working with Javsy López from Esto es Merca. From start to final delivery, her approach was completely professional, showing great technical skill, organization, and attention to detail at every step.”
Jouxie - Joyería México
April 2026
“We trusted Esto es Merca to rebuild our outdated website, and we couldn't be happier with the result. Javsy was very thorough in explaining what we needed and provided great insight based on her experience.”
Enrique and Romy
April 2026
“My experience working with Javsy was extremely positive — she's a responsible person, knows what she's talking about, is proactive, and always stays on top of what she committed to, making every effort to deliver it.”
Adriana Cruz Gonzalez
February 2026
You might be wondering
A traditional website works like a digital brochure — static and passive. A Smart Web™ is a Digital Branch open 24/7, with an AI Specialist that greets visitors, answers questions, qualifies prospects, and books appointments at any hour.
Between 3 and 5 weeks, including the design and development of your Digital Branch plus your AI Specialist's customization. The exact timeline depends on your project's complexity.
It's mixed. Your Smart Web™ design is paid once and is yours forever. Your AI Specialist runs on a monthly Smart Maintenance fee, so it keeps operating without you having to think about the technology. Domain and hosting run separately. We give you the exact cost once we talk about your project.
While the competition stays static, waiting for the customer to call, your Smart Web™ attends to and retains the visitor at the exact moment of their interest. You're not paying for maintenance — you're paying for a tool that converts visits into customers 24 hours a day.
Your Digital Branch looks just as good, but it stops being a Smart Web™. Without the AI Specialist you lose the 24/7 interaction, and most visits will leave without being attended to — the classic 95% prospect leak.
It's not a generic chatbot. Every Specialist goes through Cognitive Training, where we give it all your business information, and it learns your company's tone and rules before going live.
It has clear safety instructions: if a question is outside its knowledge, it doesn't make up an answer. It says so honestly and directs the visitor to another way to reach you.
Because your Digital Branch is the only channel that's 100% yours, with no algorithms or third-party distractions, and it's where visits arrive with the highest purchase intent. That's the starting point, not the limit — it's also possible to integrate your AI Specialist into other channels like WhatsApp or social media, to attend to your prospects wherever they reach out.
Yes. With our custom plan we create your exclusive Specialist — name, face, and personality — with a build cost and a separate monthly fee. Tell us about your project and we'll give you the exact cost.
Still have questions?
I'll help you sort it out.