Our essence
I want to give the people I work with a real chance to choose where to focus their time and energy.
Javsy López
Digital Solutions Architect
How Esto es Merca began
Why I do it
Since I was little I've been fascinated by how technology works and how it lets me solve problems quickly and creatively. That passion and curiosity brought me to where I am today, feeling a deep need: to build a life with balance, freedom, and purpose.
That's how this professional brand was born, with a very clear vision: to create a new way of working and doing business, one that's more human and free.
Through Esto es Merca, I want to give the people I work with a real chance to choose where to focus their time and energy.
Today I personally design and implement every project, backed by my own team of AI Specialists —Ava, Elliot, Noah, and MIA—, my real team. Every Smart Web™ passes through my hands, built on a real understanding of the business and a deep commitment to results.
If anything I've shared here resonates with you, it will be an honor to become part of your team and build it hand in hand 🤍
Where I'm headed
To have Smart Webs™ that make you feel, as you browse them, that they understand you. They anticipate your needs and make your life simpler.
The team behind every Smart Web™
It's them and me
Javsy López
Digital Solutions Architect
MIA
Esto es Merca's Official AI Specialist
Ava
AI Specialist in Customer Support
Elliot
AI Specialist in Sales & Closing
Noah
AI Specialist in Appointment Booking
Why Smart Webs™?
I have a hypothesis: as more people get used to talking to AI every day, they'll prefer asking an agent everything the moment they land on a Smart Web™, instead of searching for it themselves.
That's why I build Smart Webs™: Digital Branches with a built-in AI Specialist. It's how I'm testing that theory, one real project at a time.
Smart Web™ is a term coined by Esto es Merca in 2026.
Values that guide every step I take
“Building great things starts with a conscious decision, made moment by moment.”
I believe in a new way of working, where people can put their talent to use with autonomy, wellbeing, and purpose. By using AI, I aim to free companies' teams from unnecessary burdens so everyone has the chance to choose where to focus their time.