About Esto es Merca.
Through Esto es Merca, we want to give the people we work with a real chance to choose where to focus their time and energy.
OUR TEAM
The team behind every Smart Web™
We're a small, real team: me, and the AI Specialists I design and train for every project.
Javsy López
Founder & Web Developer
Ava
AI Specialist in Customer Support
Elliot
AI Specialist in Sales & Closing
Noah
AI Specialist in Appointment Booking
MIA
Esto es Merca's Official AI Specialist
Javsy López
Founder & Web Developer
Hi, today I'd like to share a bit of my story with you,
Since I was 7 years old I was fascinated by understanding how technology works and how it could solve problems quickly and creatively. Over time, the challenges became more complex and exciting.
But what truly led me to create Esto es Merca wasn't just a technical calling — it was a deeper need: to build a life with balance, freedom, and purpose.
That's how this professional brand was born, with a very clear vision: to create a new way of working and doing business — one that's more human and free.
Through Esto es Merca, what we're after is giving the people we work with a real chance to choose where to focus their time and energy.
Technology is our ally, but what's truly transformative is how we use it: here, we use it with wisdom and a clear purpose.
Today I personally design and implement every project, supported by my own team of AI Specialists (Ava, Elliot, Noah, and MIA) — my real team. There's no agency behind it, no outsourcing: every Smart Web™ passes through my own hands.
Every implementation starts with a real understanding of the business and a deep commitment to results.
If anything I've shared here resonates with you, it will be an honor to become part of your team and build it hand in hand 🤍
Values that guide every step we take
“Building great things starts with a conscious decision, made moment by moment.”
Freedom
We believe in a new way of working, where people can put their talent to use with autonomy, wellbeing, and purpose. By using AI, we aim to free companies' teams from unnecessary burdens so everyone has the chance to choose where to focus their time.
Commitment
We take every project seriously. We're a team that gets involved, takes responsibility, and works toward real goals. We care about delivering results that truly make a difference.
Empathy
We know every business is unique. We listen, understand, and design solutions tailored to what each person we work with actually needs, with no generic formulas.
Trust
We act with honesty, respect, and clarity. We foster authentic relationships with the people we work with, where our word matters and mistakes are handled with responsibility.
Innovation
AI is our tool, but what's truly transformative is how we use it: with intelligence, sensitivity, and a clear purpose. We apply technology with meaning, focused on improving people's lives and work.
Why Smart Webs™?
Because the world has changed, and businesses can no longer run on static, outdated tools from the past.
Because people's time —the ones we work with, and entrepreneurs alike— is worth too much to waste on repetitive tasks that intelligence can solve in seconds.
Esto es Merca was born to rethink digital presence from the ground up.
Here, we don't chase empty metrics or follow outdated formulas or trends. We don't build plain websites — we build Smart Webs™: Digital Branches staffed by an AI Specialist at all times.
They're Digital Branches with intelligence. With purpose. With soul.
Yes, we work with AI. But we use it with empathy, awareness, and a clear goal: to do better, not just to do more.
We want to change the way a business sells, attends to customers, and scales, completely redefining what it means to have a digital presence in the age of artificial intelligence.
That's why this isn't just another agency. This is Esto es Merca.
Smart Web™ is a term coined by Esto es Merca in 2026.
If anything I've mentioned here resonates with you and you'd like to talk about your project
Write to me